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Die Stadt als Marke. Eine qualitativ-empirische Untersuchung zur identitätsorientierten Markenpolitik von Städten

Kühne, M. Die Stadt als Marke. Eine qualitativ-empirische Untersuchung zur identitätsorientierten Markenpolitik von Städten. 2008, University of Zurich, Faculty of Economics.

Additional indexing

Item Type:Dissertation (monographical)
Referees:Wehrli H P, Algesheimer R
Communities & Collections:03 Faculty of Economics > Department of Business Administration
08 Research Priority Programs > Social Networks
UZH Dissertations
Dewey Decimal Classification:330 Economics
Scope:Discipline-based scholarship (basic research)
Language:German
Date:August 2008
Deposited On:06 Mar 2010 15:25
Last Modified:06 Mar 2024 14:00
Number of Pages:268
ISBN:978-3-8322-7422-1
OA Status:Closed
Official URL:http://www.shaker.de/de/content/catalogue/index.asp?lang=de&ID=8&ISBN=978-3-8322-7422-1
Related URLs:http://opac.nebis.ch:80/F/U7J6D6BSJLQRC5U1TJIFU15RK4DP1J62K42E3GR7YC8PIVVLCQ-45525?&func=file&file_name=scan-sach (Publisher)
Other Identification Number:merlin-id:1028
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