Schweiger, W; Weber, P (2010). Strategische Kommunikation auf Unternehmens-Websites. Zur Evaluation der Kommunikationsleistung durch eine Methodenkombination von Online-Inhaltsanalyse und Logfile-Analyse. In: Welker, M; Wünsch, C. Die Online-Inhaltsanalyse. Forschungsgegenstand Internet. Köln: von Halem, 267-290.
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| Other titles: | Strategic Communication on Corporate Websites. On Evaluating the Communication Performance by a Combination of Online-Content Analysis and Logfile Analysis |
|---|---|
| Item Type: | Book Section, refereed, original work |
| Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
| Dewey Decimal Classification: | 070 News media, journalism & publishing |
| Language: | German |
| Date: | 2010 |
| Deposited On: | 30 Jul 2010 09:19 |
| Last Modified: | 21 Mar 2023 08:36 |
| Publisher: | von Halem |
| Series Name: | Neue Schriften zur Online-Forschung |
| Number: | 8 |
| ISBN: | 978-3-938258-53-8 |
| OA Status: | Green |
Schweiger, W