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Agenda diffusion: An integrated model of agenda setting and interpersonal communication


Nguyen Vu, Hong Nga; Gehrau, V (2010). Agenda diffusion: An integrated model of agenda setting and interpersonal communication. Journalism and Mass Communication Quarterly, 87(1):100-116.

Abstract

The present study proposes a tnodel of agenda diffusion as an explanation for inconsistencies in agenda-setting research. We suggest that interpersonal communication plays a pivotal role in a two-step process in which the media agenda diffuses first from the mass media to media users, and then from these via interpersonal communication to non-users. We present findings from a field study to provide empirical evidence for the reality of agenda diffusion and discuss theoretical, analytical, and methodological implications for further agenda-setting research.

Abstract

The present study proposes a tnodel of agenda diffusion as an explanation for inconsistencies in agenda-setting research. We suggest that interpersonal communication plays a pivotal role in a two-step process in which the media agenda diffuses first from the mass media to media users, and then from these via interpersonal communication to non-users. We present findings from a field study to provide empirical evidence for the reality of agenda diffusion and discuss theoretical, analytical, and methodological implications for further agenda-setting research.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Scopus Subject Areas:Social Sciences & Humanities > Communication
Language:English
Date:2010
Deposited On:08 Mar 2011 15:06
Last Modified:23 Jan 2022 17:38
Publisher:Association for Education in Journalism and Mass Communication
ISSN:1077-6990
OA Status:Closed
Publisher DOI:https://doi.org/10.1177/107769901008700106
Related URLs:http://www.aejmc.org/_scholarship/_publications/_journals/_jmcq/index.php (Publisher)

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