The digital dividend is the amount of spectrum that is freed up by the switchover from analogue TV to digital terrestrial TV in the ultra high frequency band. Drawing from a research project (Braulke et al. 2010) commissioned by the Austrian regulator Rundfunk und Telekommunikations Regulierungs GmbH, this article prioritizes, analyses and evaluates the options of use of the 790–862 MHz frequency band – the so-called ‘upper digital dividend’ in Austria. The underlying economic considerations are based on an analysis of the incremental value. The two main options are the use of the spectrum for digital television and the use for mobile broadband (MBB). The economic analysis clearly shows that the use of the upper digital dividend for MBB would generate the highest economic value. The Austrian government has, based on this analysis, decided to assign the upper digital dividend for MBB use from 2012 onwards. An auction of the spectrum will take place in 2011.