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Cultural differences in affect intensity perception in the context of advertising

Pogosyan, Marianna; Engelmann, Jan B (2011). Cultural differences in affect intensity perception in the context of advertising. Frontiers in Physiology:2:313.

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Economics
Dewey Decimal Classification:330 Economics
Scopus Subject Areas:Social Sciences & Humanities > General Psychology
Scope:Discipline-based scholarship (basic research)
Language:English
Date:7 November 2011
Deposited On:18 Jan 2012 15:38
Last Modified:06 Jun 2025 01:38
Publisher:Frontiers Research Foundation
ISSN:1664-042X
OA Status:Gold
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.3389/fpsyg.2011.00313
Other Identification Number:merlin-id:6784
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