Cultural differences in affect intensity perception in the context of advertising
Pogosyan, Marianna; Engelmann, Jan B (2011). Cultural differences in affect intensity perception in the context of advertising. Frontiers in Physiology:2:313.
Additional indexing
| Item Type: | Journal Article, refereed, original work |
|---|---|
| Communities & Collections: | 03 Faculty of Economics > Department of Economics |
| Dewey Decimal Classification: | 330 Economics |
| Scopus Subject Areas: | Social Sciences & Humanities > General Psychology |
| Scope: | Discipline-based scholarship (basic research) |
| Language: | English |
| Date: | 7 November 2011 |
| Deposited On: | 18 Jan 2012 15:38 |
| Last Modified: | 06 Jun 2025 01:38 |
| Publisher: | Frontiers Research Foundation |
| ISSN: | 1664-042X |
| OA Status: | Gold |
| Free access at: | Publisher DOI. An embargo period may apply. |
| Publisher DOI: | https://doi.org/10.3389/fpsyg.2011.00313 |
| Other Identification Number: | merlin-id:6784 |
Permanent URL
https://doi.org/10.5167/uzh-56068
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Pogosyan, Marianna