Kienzler, Stephanie; Lischka, Juliane A; Siegert, Gabriele (2012). Einflussfaktoren auf unternehmerische Werbeentscheidungen - eine länderübergreifende Studie. In: Haas, Hannes; Lobinger, Katharina. Qualitäten der Werbung - Qualitäten der Werbeforschung. Köln: Halem, 172-194.
Additional indexing
Item Type: | Book Section, refereed, original work |
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Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
Dewey Decimal Classification: | 700 Arts |
Language: | German |
Date: | 2012 |
Deposited On: | 12 Sep 2012 14:41 |
Last Modified: | 15 Apr 2021 14:19 |
Publisher: | Halem |
ISBN: | 978-3-8696-2047-3 |
OA Status: | Closed |
Related URLs: | http://www.halem-verlag.de/2012/qualitaten-der-werbung-qualitaten-der-werbeforschung/ |
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