Meuer, Johannes; Krug, Barbara; DiVito, Lori (2012). A Grand Entrance? Li Ning’s Emergence as a Global, Chinese Brand. In: Dias Ferreira, Manuel. AESE 32 Anos a Ensinar com Casos. Lisboa: Edições AESE, online.
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Additional indexing
| Item Type: | Book Section, not_refereed, original work |
|---|---|
| Communities & Collections: | 03 Faculty of Economics > Department of Business Administration |
| Dewey Decimal Classification: | 330 Economics |
| Language: | English |
| Date: | 2012 |
| Deposited On: | 07 Dec 2012 12:27 |
| Last Modified: | 30 Jul 2020 06:17 |
| Publisher: | Edições AESE |
| OA Status: | Closed |
| Other Identification Number: | merlin-id:7576 |
Meuer, Johannes