Pühringer, Karin; Bloch, Martin; Puippe, Natalie (2004). Die Schoggi-Connection: Product Placement & Sponsoring - geniessen nach Schweizer Art. Medienwissenschaft Schweiz, (2):19-22.
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| Item Type: | Journal Article, refereed, original work |
|---|---|
| Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
| Dewey Decimal Classification: | 070 News media, journalism & publishing |
| Language: | German |
| Date: | 2004 |
| Deposited On: | 04 Apr 2013 10:15 |
| Last Modified: | 21 Mar 2023 08:37 |
| Publisher: | Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft |
| OA Status: | Green |
| Related URLs: | http://www.sgkm.ch/zeitschrift/2004/2(2004)6Phueringer-Bloch-Puippe.pdf |
Pühringer, Karin