Development projects in Pakistan are hiring increasing numbers of Pakistani female professionals to work on rural projects that target women in addition to men. However, women development practitioners face many challenges in their work in remote areas. Many of the challenges relate to their gender, such as mobility restrictions placed on women and questions raised about their morality if they take up employment, in particular a job that includes fieldwork. This discourages qualified women from taking on such work. Development organisations must address this issue if they are to adequately serve their female target groups.