Kirsch, W; Seidl, David (2004). Zu den Grundlagen des Marketing. Reflexionen vor dem Hintergrund der Grundlagenforschung. In: Wiedmann, K P; Fritz, W; Abel, Bodo. Management mit Vision und Verantwortung – eine Herausforderung an Wissenschaft und Praxis. Wiesbaden: Gabler, 343-362.
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Additional indexing
| Item Type: | Book Section, refereed, original work |
|---|---|
| Communities & Collections: | 03 Faculty of Economics > Department of Business Administration |
| Dewey Decimal Classification: | 330 Economics |
| Language: | German |
| Date: | 2004 |
| Deposited On: | 11 Apr 2013 11:02 |
| Last Modified: | 28 Oct 2022 13:52 |
| Publisher: | Gabler |
| OA Status: | Closed |
| Other Identification Number: | merlin-id:7548 |
Kirsch, W