Product development organizations often distribute the responsibilities for requirements engineering over several roles. The collaboration of product management, concerned with market needs, and product development, concerned with the technological aspects of a product, is well established. Such shared responsibility provides advantages in the utilization of specific knowledge, skills, and resources. However, the collaboration leads to increased demands on coordination. Novel concepts and models need to be investigated to support such collaborative requirements engineering. In this paper we focus on requirements communication from product management to a development team by proposing and evaluating the model of goal-oriented requirements communication. The model explains how efficiency and effectiveness of requirements communication can be increased and allows the utilization of established requirements engineering knowledge in a new way to address the task of requirements communication.