Abstract
Unfortunately much existing scholarly research on news performance suffers from a lack of conceptual clarity and comparability. The authors will summarize existing efforts to analyze news content in ways that is comparable across cultures and facilitates cumulative science. Using six concepts that feature prominently in Western discussions of news performance – negativity, bias/diversity, hard/soft news, game/strategy, interpretative journalism, personalization – the authors will make practical suggestions as to how a more standardized approach to operationalizing and measuring them will improve generalizability of future content analyses.
Esser, Frank