Weber, P; Fahr, A (2013). Werbekommunikation. Werbewirkungsforschung als angewandte Persuasionsforschung. In: Schweiger, W; Fahr, A. Handbuch Medienwirkungsforschung. Wiesbaden: Springer, 333-352.
Additional indexing
| Other titles: | Advertising communication. Advertising research as applied persuasion research |
|---|---|
| Item Type: | Book Section, not_refereed, further contribution |
| Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
| Dewey Decimal Classification: | 070 News media, journalism & publishing |
| Language: | German |
| Date: | 2013 |
| Deposited On: | 15 Mar 2013 15:20 |
| Last Modified: | 21 Mar 2023 08:35 |
| Publisher: | Springer |
| ISBN: | 978-3-531-18158-5 / 978-3-531-18967-3 |
| OA Status: | Closed |
| Publisher DOI: | https://doi.org/10.1007/978-3-531-18967-3_17 |
Weber, P