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Measuring the Brand Image of a Place


Fetscherin, M; Heilmann, Tobias (2012). Measuring the Brand Image of a Place. In: 5th Annual World Medical Tourism & Global Health Congress, Ft. Lauderdale, Miami, October 2012.

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Item Type:Conference or Workshop Item (Speech), not_refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Psychology
Dewey Decimal Classification:150 Psychology
Language:English
Event End Date:October 2012
Deposited On:20 Mar 2013 09:21
Last Modified:02 Dec 2021 04:36
OA Status:Green
  • Content: Published Version