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Social Media in der Markenführung - eine explorative Untersuchung zum Einsatz von Facebook Markencommunities


Stutz, Nadine. Social Media in der Markenführung - eine explorative Untersuchung zum Einsatz von Facebook Markencommunities. 2012, University of Zurich, Faculty of Arts.

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Item Type:Dissertation (monographical)
Referees:Siegert G, Neumann-Braun K
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:German
Date:2012
Deposited On:25 Mar 2013 15:23
Last Modified:28 Oct 2019 08:17
OA Status:Green
Related URLs:http://www.ikmz.uzh.ch/Studium/studienabschluesse.html

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