Mellmann, Ulrike. Werbeträgereigenschaften als Basis der Werbefinanzierung verschiedener Medien. Analyse des branchenspezifischen Werbeverhaltens in Deutschland von 1991 bis 2010. 2012, University of Zurich, Faculty of Arts.
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| Item Type: | Dissertation (monographical) |
|---|---|
| Referees: | Siegert G, Seufert W |
| Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research
UZH Dissertations |
| Dewey Decimal Classification: | 070 News media, journalism & publishing |
| Language: | German |
| Date: | 2012 |
| Deposited On: | 25 Mar 2013 15:19 |
| Last Modified: | 21 Mar 2023 08:35 |
| OA Status: | Green |
| Related URLs: | http://www.ikmz.uzh.ch/Abteilungen/Medienoekonomie/Forschung/Entwicklung.html |
Mellmann, Ulrike