Conservatism as a predictor of responses to humour—II. The location of sense of humour in a comprehensive attitude space

Abstract

It was attempted to locate dimensions of sense of humour in the attitude space. While previous results suggest that appreciation of jokes based on the incongruity-resolution structure is mainly a function of conservatism, the present paper examined the role of toughmindedness, as the second dimension in the attitude space. Subjects were 115 male and female students. Four conservatism questionnaires (C Scale: Wilson and Patterson, 1970; POI: Eysenck, 1976; MK: Cloetta, 1983; 16PF Q1: Schneewind, Schröder and Cattell, 1983), the 16PF scales E, G, I and M, the Allport-Vernon-Lindzey ‘Study of Values’ scales (Theoretical, Economic, Aesthetic, Social, Political and Religious interest), toughmindedness, capitalism, machiavellianism, disinhibition, rigidity and intolerance of ambiguity were used as marker variables in a factor analysis to identify the two major dimensions of the attitude space, conservatism and toughmindedness. An item factor analysis of 158 attitude items served as a second means to establish a frame of reference for the location of the humour scales. The results showed that funniness of jokes based on the incongruity-resolution structure was located on the conservative side, while funniness of nonsense jokes was located on the liberal side of the C-axis. Appreciation of sex as a salient content in jokes was predicted by toughmindedness. Accordingly, incongruity-resolution sex jokes were located in the toughminded/conservative quadrant, but nonsense sex jokes were located on the T-axis. All rejection scores were located on the tenderminded side. The correlation with conservatism depended on the joke's structure, e.g. rejection of incongruity-resolution jokes was located in the tender/liberal quadrant, while rejection of nonsense jokes was located in the tender/conservative quadrant. The hypotheses were tested at the level of single jokes and also at a higher order level.