I see what you don’t see : The role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking

Matthes, J; Wirth, Werner; Schemer, C; Kissling, Anna-Katerina

doi:10.2753/JOA0091-3367400406

I see what you don’t see : The role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking

Matthes, J; Wirth, Werner; Schemer, C; Kissling, Anna-Katerina (2011). I see what you don’t see : The role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking. Journal of Advertising, 40(4):85-100.

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Additional indexing

Item Type:	Journal Article, refereed, original work
Communities & Collections:	06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:	070 News media, journalism & publishing
Scopus Subject Areas:	Social Sciences & Humanities > Business and International Management Social Sciences & Humanities > Communication Social Sciences & Humanities > Marketing
Language:	English
Date:	2011
Deposited On:	05 Dec 2013 15:31
Last Modified:	10 Mar 2025 02:38
Publisher:	Taylor & Francis
ISSN:	0091-3367
OA Status:	Closed
Publisher DOI:	https://doi.org/10.2753/JOA0091-3367400406