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I see what you don’t see : The role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking


Matthes, J; Wirth, Werner; Schemer, C; Kissling, Anna-Katerina (2011). I see what you don’t see : The role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking. Journal of Advertising, 40(4):85-100.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:070 News media, journalism & publishing
Scopus Subject Areas:Social Sciences & Humanities > Business and International Management
Social Sciences & Humanities > Communication
Social Sciences & Humanities > Marketing
Language:English
Date:2011
Deposited On:05 Dec 2013 15:31
Last Modified:10 Jul 2024 01:39
Publisher:Taylor & Francis
ISSN:0091-3367
OA Status:Closed
Publisher DOI:https://doi.org/10.2753/JOA0091-3367400406