Weber, P; Buchmann, S; Wirth, Werner (2014). Schlechtes Ambiente? Die Bedeutung des Konsumenten-Involvements für die Wirkung moderat inkongruenter Ambient-Media. In: Schramm, H; Knoll, J. Innovation der Persuasion. Die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten. Köln: Herbert von Halem: Halem, 200-217.
Additional indexing
| Item Type: | Book Section, not_refereed, original work |
|---|---|
| Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
| Dewey Decimal Classification: | 070 News media, journalism & publishing |
| Language: | German |
| Date: | 2014 |
| Deposited On: | 22 Jan 2014 13:33 |
| Last Modified: | 21 Mar 2023 08:34 |
| Publisher: | Halem |
| ISBN: | 978-3-86962-087-9 |
| OA Status: | Closed |
| Related URLs: | http://www.halem-verlag.de/2013/innovation-der-persuasion/ (Publisher) |
Weber, P