Various studies have found that portrayals of ethnic minorities in media programming affect racial attitudes and prejudice in the audience. However, studies investigating the long-term effects of media representations of minorities are scarce. The present study examines how frequency of exposure to different news genres affects the development of both negative and positive attitudes toward immigrants in Germany. Two panel studies from different periods showed that frequent exposure to news outlets that portray immigrants in a negative light (e.g., tabloid newspapers, news shows on commercial television) increased negative racial attitudes in the German public. By the same token, frequency of exposure to news that frames immigrants more positively (e.g., quality newspapers, news shows on public broadcasting) decreased racial prejudice over time.