In early 1929, newspaper publisher William Randolph Hearst changed his mind over one of the era's controversial issues - Prohibition 1. Progressive Prohibitionists such as Hearst had believed that the "dry law" would be an adequate measure to uplift the country. But by January 1929, Hearst was conceding that Americans could actually not be forced to drink (just) water. In demanding an end to the "noble experiment", Hearst intensified the dynamic which led to the rapidly eroding acceptance of Prohibition, which just years before had enjoyed widespread support. Soon afterwards, numerous newspapers pointed out that "public opinion" had shifted and that a "wet tide", "wet groundswell", or "wet sentiment" was sweeping the country2.