Abstract
Changing a person’s conservation behavior requires determining his or her intentions and aspirations along with the actual behavioral options open to that person. Such an approach provides a basis for deciding whether psychological interventions (such as environmental education, attitude change, and confidence formation) or structural interventions (such as rewards and other sociocultural facilitations of some specific conservation activities) are the preferable strategy for behavior change. In this paper, we present the most central conservation psychological measures, and we illustrate under what conditions these measures are expected to be most effective.
Scheuthle, H