Siegert, Gabriele (2007). Werbung und Konsum: Marken als zweiseitiger Kommunikationsprozess. In: Jäckel, Michael. Ambivalenzen des Konsums und der werblichen Kommunikation. Wiesbaden: Springer, 109-124.
Additional indexing
| Item Type: | Book Section, not_refereed, original work |
|---|---|
| Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
| Dewey Decimal Classification: | 700 Arts |
| Language: | German |
| Date: | 2007 |
| Deposited On: | 10 Jun 2014 15:00 |
| Last Modified: | 24 Sep 2019 20:21 |
| Publisher: | Springer |
| ISBN: | 978-3-531-15272-1 |
| OA Status: | Closed |
| Publisher DOI: | https://doi.org/10.1007/978-3-531-90493-1_7 |
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Siegert, Gabriele