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Lischka, Juliane; Siegert, Gabriele; Krebs, Isabelle (2018). Marketing and Branding. In: Albarran, Alan; Mierzejewska, Bozena; Jung, Jaemin. Handbook of Media Management and Economics (2nd edition). London: Routledge, 159-175.

von Rimscha, M Bjørn (2009). Packaging a movie project - a resource based perspective. In: Albarran, Alan; Faustino, Paulo; Santos, Rogério. The media as a driver of the information society. Lisbon: MediaXXI/Formalpress, 491-522.

Siegert, Gabriele; Thomas, Nathan; Mellmann, Ulrike (2009). The development of advertising: Difficulties of empirical measurement and implications for media. In: Albarran, Alan; Faustino, Paulo; Santos, Rogério. The media as a driver of the information society. Economics, management, policies and technologies. Online: Media XXI, CD ROM.

This list was generated on Tue Apr 23 16:27:32 2019 CEST.