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Number of items: 7.

Krebs, Isabelle; Siegert, Gabriele (2015). 20 years of research on media brands and media branding. In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 33-47.

von Rimscha, M Bjørn (2015). Branding media content from storytelling to distribution. In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 157-167.

Handbook of Media Branding. Edited by: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia M; Ots, Mart (2015). Berlin: Springer.

Siegert, Gabriele (2015). Market driven media brands: Supporting or faking high journalistic quality? In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 355-371.

Lischka, Juliane A (2015). Media brand loyalty through online audience integration? In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 305-317.

Sommer, Christoph (2015). Media brands and the advertising market: exploring the potential of branding in media organizations’ B2B relationships. In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 97-110.

Förster, Kati; von Rimscha, M Bjørn (2015). Transnational television: The Eurovision Song Contest in the light of research. Wien: Österreichischer Rundfunk, ORF.

This list was generated on Thu Jul 18 01:31:06 2019 CEST.