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Reimann, Olivier; Wagner, Udo; Reisinger, Heribert (2017). The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand. In: Martínez-López, Francisco J; Gázquez-Abad, Juan Carlos; Ailawadi, Kusum L.; Yagüe-Guillén, María Jesús. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 55-63.

Reimann, Olivier; Wagner, Udo (2016). The Potential of Co-branding as a Branding Strategy for Premium Private Labels: A Theoretical Assessment. In: Martínez-López, Francisco J; Gázquez-Abad, Juan Carlos; Gijsbrecht, Els. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 91-94.

This list was generated on Tue Jul 16 19:23:49 2019 CEST.