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Number of items: 5.

Natter, Martin; Ozimec, Ana-Marija; Kim, Ju-Young (2015). ECO: Entega’s profitable new customer acquisition on online price comparison sites. Marketing Science, 34(6):789-803.

Kim, Ju-Young; Brünner, Tobias; Skiera, Bernd; Natter, Martin (2014). A comparison of different pay-per-bid auction formats. International Journal of Research in Marketing, 31(4):368-379.

Kim, Ju-Young; Natter, Martin; Spann, Martin (2014). Sampling, discounts or pay-what-you-want: two field experiments. International Journal of Research in Marketing, 31(3):327-334.

Kim, Ju-Young; Natter, Martin; Spann, Martin (2010). Kish - where customers pay as THEY wish. Review of Marketing Science, 8(2):3.

Kim, Ju-Young; Natter, Martin; Spann, Martin (2009). Pay-what-you-want - a new participative pricing mechanism. Journal of Marketing, 73(1):44-58.

This list was generated on Fri Jul 19 23:36:58 2019 CEST.