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Number of items: 4.

Halbheer, Daniel; Stahl, Florian; Koenigsberg, Oded; Lehmann, Donald R (2013). Digital Content Strategies. UZH Business Working Paper Series 329, University of Zurich.

Stahl, Florian; Heitmann, Mark; Lehmann, Donald R; Neslin, Scott (2012). Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin. Journal of Marketing, 76(4):44-63.

Halbheer, Daniel; Stahl, Florian; Koenigsberg, Oded; Lehmann, Donald R (2012). Sampling strategies for information goods. Columbia Business School WP Series 118, University of Zurich.

Halbheer, Daniel; Stahl, Florian; Koenigsberg, Oded; Lehmann, Donald R (2011). Optimal sampling of paid content. Columbia Business School 4609, University of Zurich.

This list was generated on Mon Aug 19 16:13:20 2019 CEST.