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Lischka, Juliane; Siegert, Gabriele; Krebs, Isabelle (2018). Marketing and Branding. In: Albarran, Alan; Mierzejewska, Bozena; Jung, Jaemin. Handbook of Media Management and Economics (2nd edition). London: Routledge, 159-175.

This list was generated on Thu Jul 18 23:37:26 2019 CEST.