Header

UZH-Logo

Maintenance Infos

Browse by Creators

Navigate back| Up a level
Export as
Number of items: 43.

Drechsler, Salome; Leeflang, Peter S.H.; Bijmolt, Tammo H.A.; Natter, Martin (2017). Multi-unit price promotions and their impact on purchase decisions and sales. European Journal of Marketing, 51(5/6):1049-1074.

Taudes, Alfred; Natter, Martin; Reimann, Olivier (2017). Udo Wagner zum 65. Geburtstag. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 69(4):477-482.

Kostyra, Daniel S; Reiner, Jochen; Natter, Martin; Klapper, Daniel (2016). Decomposing the effects of online customer reviews on brand, price, and product attributes. International Journal of Research in Marketing, 33(1):11-26.

Natter, Martin; Ozimec, Ana-Marija; Kim, Ju-Young (2015). ECO: Entega’s profitable new customer acquisition on online price comparison sites. Marketing Science, 34(6):789-803.

Natter, Martin; Kaufmann, Katharina (2015). Voluntary market payments: underlying motives, success drivers and success potentials. Journal of Behavioral and Experimental Economics, 57(C):149-157.

Kim, Ju-Young; Brünner, Tobias; Skiera, Bernd; Natter, Martin (2014). A comparison of different pay-per-bid auction formats. International Journal of Research in Marketing, 31(4):368-379.

Natter, Martin; Reutterer, Thomas; Mild, Andreas (2014). Dynamic Pricing Support Systems for DIY Retailers - A Case Study from Austria. GFK Marketing Intelligence Review, 1(1):46-53.

Kim, Ju-Young; Natter, Martin; Spann, Martin (2014). Sampling, discounts or pay-what-you-want: two field experiments. International Journal of Research in Marketing, 31(3):327-334.

Reiner, Jochen; Natter, Martin; Skiera, Bernd (2014). The impact of buy-now features in pay-per-bid auctions. Journal of Management Information Systems, 31(2):77-104.

Drechsler, Wenzel; Natter, Martin; Leeflang, Peter S H (2013). Improving marketing’s contribution to new product development. Journal of Product Innovation Management, 30(2):298-315.

Nies, Salome; Natter, Martin (2012). Does private label quality influence consumers' decision on where to shop? Psychology & Marketing, 29(4):279-292.

Drechsler, Wenzel; Natter, Martin (2012). Understanding a firm’s openness decisions in innovation. Journal of Business Research, 65(3):438-445.

Verhoef, Peter C.; Leeflang, Peter S.H.; Reiner, Jochen; Natter, Martin; Baker, William; Grinstein, Amir; Gustafsson, Anders; Morrison, Pamela; Saunders, John (2011). A cross-national investigation into the marketing department’s influence within the firm: towards initial empirical generalizations. Journal of International Marketing, 19(3):59-86.

Drechsler, Wenzel; Natter, Martin (2011). Do price charts provided by online shopbots influence price expectations and purchase timing decisions? Journal of Interactive Marketing, 25(2):95-109.

Nies, Salome; Natter, Martin (2010). Are private label users attractive targets for retailer coupons? International Journal of Research in Marketing, 27(3):281-291.

Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas (2010). Geographical Information Systems–based marketing decisions: effects of alternative visualizations on decision quality. Journal of Marketing, 74(6):94-110.

Cornelius, Britta; Natter, Martin; Faure, Corinne (2010). How storefront displays influence retail store image. Journal of Retailing and Consumer Services, 17(2):143-151.

Kim, Ju-Young; Natter, Martin; Spann, Martin (2010). Kish - where customers pay as THEY wish. Review of Marketing Science, 8(2):3.

Cornelius, Britta; Wagner, Udo; Natter, Martin (2010). Managerial applicability of graphical formats to support positioning decisions. Journal für Betriebswirtschaft, 60(3):167-201.

Faure, Corinne; Natter, Martin (2010). New metrics for evaluating preference maps. International Journal of Research in Marketing, 27(3):261-270.

Reiner, Gerald; Natter, Martin; Drechsler, Wenzel (2009). Life cycle profit – reducing supply risks by integrated demand management. Technology Analysis and Strategic Management, 21(5):653-664.

Kim, Ju-Young; Natter, Martin; Spann, Martin (2009). Pay-what-you-want - a new participative pricing mechanism. Journal of Marketing, 73(1):44-58.

Mild, Andreas; Natter, Martin; Reutterer, Thomas; Taudes, Alfred; Wöckl, Jürgen (2009). Retail revenue management. European Retail Research, 23(2):89-106.

Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred (2008). Planning new tariffs at tele.ring: the application and impact of an integrated segmentation, targeting, and positioning tool. Marketing Science, 27(4):600-609.

Natter, Martin; Reutterer, Thomas; Mild, Andreas; Taudes, Alfred (2007). An assortment-wide decision-support system for dynamic pricing and promotion planning in DIY retailing. Marketing Science, 26(4):576-583.

Reiner, Gerald; Natter, Martin (2007). An encompassing view on markdown pricing strategies: an analysis of the austrian mobile phone market. OR Spektrum, 29(1):173-192.

Reutterer, Thomas; Mild, Andreas; Natter, Martin; Taudes, Alfred (2006). A dynamic segmentation approach for targeting and customizing direct marketing campaigns. Journal of Interactive Marketing, 20(3/4):43-57.

Natter, Martin; Mild, Andreas; Taudes, Alfred; Geberth, Christian (2004). Web-based knowledge management in product concept development: the DELI approach. International Journal of Electronic Business, 2(5):471-479.

Bach, Heinz; Mild, Andreas; Natter, Martin; Weber, Andreas (2003). Combining socio-demographic and logistic factors to explain the generation and collection of waste paper. Resources, Conservation, and Recycling, 41(1):65-73.

Natter, Martin; Mild, Andreas (2003). DELI: an interactive new product development tool for the analysis and evaluation of market research data. Journal of Targeting, Measurement and Analysis for Marketing, 12(1):43-52.

Natter, Martin; Weber, Andreas; Bach, Heinz; Mild, Andreas (2002). A Multivariate Regression Model for Waste Glass Prediction. Forum Ware International, 30:101-102.

Mild, Andreas; Natter, Martin (2002). Collaborative filtering or regression models for internet recommendation systems? Journal of Targeting, Measurement and Analysis for Marketing, 10(4):304-313.

Natter, Martin; Feurstein, Markus (2002). Real world performance of choice-based conjoint models. European Journal of Operational Research, 137(2):448-458.

Natter, Martin; Feurstein, Markus (2001). Correcting for CBC model bias: a hybrid scanner data - conjoint model. The International Review of Retail, Distribution and Consumer Research, 1(3):1-8.

Pennings, Enrico; Natter, Martin (2001). Strategic diversification and capacity utilization. International Journal of Production Economics, 72(3):261-272.

Natter, Martin; Mild, Andreas; Feurstein, Markus; Dorffner, Georg; Taudes, Alfred (2001). The effect of incentive schemes and organizational arrangements on the new product development process. Management Science, 47(8):1029-1045.

Feurstein, Markus; Natter, Martin (2000). Fast high precision decision rules for valuing manufacturing flexibility. European Journal of Operational Research, 120(1):108-117.

Reutterer, Thomas; Natter, Martin (2000). Segmentation Based Competitive Analysis with MULTICLUS and Topology Representing Networks. Computers & Operations Research, 27(11-12):1227-1247.

Hruschka, Harald; Natter, Martin (1999). Comparing performance of feed-forward neural nets and k-means for cluster-based market segmentation. European Journal of Operational Research, 114(2):346-353.

Natter, Martin (1999). Conditional Market Segmentation by Neural Networks: A Monte Carlo Study. Journal of Retailing and Consumer Services, 6(4):237-248.

Natter, Martin; Hruschka, Harald (1998). Evaluation of Aggressive Competitive Pricing Strategies. Marketing Letters, 9(4):337-347.

Taudes, Alfred; Natter, Martin; Trcka, Michael (1998). Real option valuation with neural networks. International Journal of Intelligent Systems in Accounting, Finance, 7(1):43-52.

Haefke, Christian; Natter, Martin; Soni, Tarun; Otruba, Heinrich (1997). Adaptive methods in macroeconomic forecasting. International Journal of Intelligent Systems in Accounting, Finance, 6(1):1-10.

This list was generated on Tue Jul 23 13:08:36 2019 CEST.