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Matthes, J; Wirth, Werner; Schemer, C; Pachoud, N (2012). Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Were Exposure Effect. Journal of Current Issues and Research in Advertising, 33(2):129-145.

Matthes, J; Wirth, Werner; Schemer, C; Pachoud, N (2012). Tiptoe or tackle? The role of product placement prominence and program involvement for the mere exposure effect. Journal of Current Issues & Research in Advertising, 33(2):129-145.

This list was generated on Mon Sep 23 12:29:31 2019 CEST.