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Number of items: 5.

Reimann, Olivier; Schumacher, Christian; Vetschera, Rudolf (2017). How well does the OWA operator represent real preferences? European Journal of Operational Research, 258(3):993-1003.

Reimann, Olivier; Wagner, Udo; Reisinger, Heribert (2017). The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand. In: Martínez-López, Francisco J; Gázquez-Abad, Juan Carlos; Ailawadi, Kusum L.; Yagüe-Guillén, María Jesús. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 55-63.

Taudes, Alfred; Natter, Martin; Reimann, Olivier (2017). Udo Wagner zum 65. Geburtstag. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 69(4):477-482.

Reimann, Olivier (2016). Spar Österreich-Gruppe – Mit Eigenmarken zum Erfolg. In: Wagner, Udo; Reisinger, Heribert; Schwand, Christopher. Fallstudien aus der österreichischen Marketingpraxis. Ein Arbeitsbuch zu den Grundzügen des Marketing. Wien: Facultas Verlag, 73-83.

Reimann, Olivier; Wagner, Udo (2016). The Potential of Co-branding as a Branding Strategy for Premium Private Labels: A Theoretical Assessment. In: Martínez-López, Francisco J; Gázquez-Abad, Juan Carlos; Gijsbrecht, Els. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 91-94.

This list was generated on Sun Aug 25 05:11:15 2019 CEST.