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Reimann, Olivier; Wagner, Udo; Reisinger, Heribert (2017). The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand. In: Martínez-López, Francisco J; Gázquez-Abad, Juan Carlos; Ailawadi, Kusum L.; Yagüe-Guillén, María Jesús. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 55-63.

Reimann, Olivier (2016). Spar Österreich-Gruppe – Mit Eigenmarken zum Erfolg. In: Wagner, Udo; Reisinger, Heribert; Schwand, Christopher. Fallstudien aus der österreichischen Marketingpraxis. Ein Arbeitsbuch zu den Grundzügen des Marketing. Wien: Facultas Verlag, 73-83.

This list was generated on Mon Sep 23 17:12:41 2019 CEST.