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Hietschold, Nadine (2018). The Consumer as the Last Constraint – Addressing Psychological Constraints in New Product Development. In: Gurtner, Sebastian; Spanjol, Jelena; Griffin, Abbie. Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA. Hoboken, New Jersey: Wiley, 39-58.

This list was generated on Mon Jul 15 23:39:31 2019 CEST.