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Schemer, C; Matthes, J; Wirth, Werner; Textor, S (2008). Does "Passing the Courvoisier" Always Pay Off? Positive and Negative Evaluative Conditioning Effects of Brand Placements in Rap Videos. Psychology & Marketing, 25(10):923-943.

This list was generated on Sun Jul 21 23:47:59 2019 CEST.