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Marschlich, Sarah; Ingenhoff, Diana (2022). Public-private partnerships: How institutional linkages help to build organizational legitimacy in an international environment. Public Relations Review, 48(1):102124.
Liu, Hui; Yang, Naiding; Yang, Zhao; Zhang, Yanlu; Li, Ruimeng (2021). Using combined network-based approaches to analyze risk interactions in R&D alliance. Journal of the Operational Research Society, 72(11):2460-2471.
Marschlich, Sarah; Ingenhoff, Diana (2021). Stakeholder engagement in a multicultural context: the contribution of (personal) relationship cultivation to social capital. Public Relations Review, 47(4):102091.
Angst, Mario; Mewhirter, Jack; McLaughlin, Danielle; Fischer, Manuel (2021). Who Joins a Forum—And Who Does Not?—Evaluating Drivers of Forum Participation in Polycentric Governance Systems. Public Administration Review:Epub ahead of print.
Häuptli, Andrea; Vogler, Daniel (2021). Assessing the leeway of state‑led strategic communication abroad: a comparison of news coverage on Austria, Germany, and Switzerland in Arabic. Place Branding and Public Diplomacy:Epub ahead of print.
Zavolokina, Liudmila; Miscione, Gianluca; Schwabe, Gerhard (2020). Buyers of ‘lemons’: How can a blockchain platform address buyers’ needs in the market for ‘lemons’? Electronic Markets, 30(2):227-239.
Bons, Roger W H; Versendaal, Johan; Zavolokina, Liudmila; Shi, Weidong Larry (2020). Potential and limits of Blockchain technology for networked businesses. Electronic Markets, 30(2):189-194.
Dietl, Helmut; Özdemir, Anil; Rendall, Andrew (2020). The role of facial attractiveness in tennis TV-viewership. Sport Management Review, 23(3):521-535.
Krefeld-Schwalb, Antonia; Rosner, Agnes (2020). A new way to guide consumer's choice: Retro-cueing alters the availability of product information in memory. Journal of Business Research, 111:135-147.
Orquin, Jacob L; Bagger, Martin P; Lahm, Erik S; Grunert, Klaus G; Scholderer, Joachim (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111:187-195.
Hunold, Matthias; Kesler, Reinhold; Laitenberger, Ulrich (2020). Hotel Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection. Marketing Science, 39(1):92-116.
Gomez-Gonzalez, Carlos; Dietl, Helmut; Nesseler, Cornel (2019). Does performance justify the underrepresentation of women coaches? Evidence from professional women’s soccer. Sport Management Review, 22(5):640-651.
Melo, Renata M; Pereira, Cristiane; Ramos, Nathália C; Feitosa, Fernanda A; Dal Piva, Amanda M O; Tribst, João Paulo M; Özcan, Mutlu; Jorge, Antonio O C (2019). Effect of pH variation on the subcritical crack growth parameters of glassy matrix ceramics. International Journal of Applied Ceramic Technology, 16(6):2449-2456.
Chen, Yangyang; Dietl, Helmut M; Orlowski, Johannes; Zheng, Fang (2019). The effect of investment into European football on the market value of Chinese corporations. International Journal of Sport Finance, 14(4):249-261.
Blessing, Gerald; Natter, Martin (2019). Do mystery shoppers really predict customer satisfaction and sales performance? Journal of Retailing, 95(3):47-62.
Zwicky, Roman; Kübler, Daniel (2019). Microfoundations of active representation in public bureaucracies: evidence from a survey of personnel recruitment in the swiss federal civil service. Journal of Public Administration Research and Theory, 29(1):50-66.
Rupietta, Christian; Backes-Gellner, Uschi (2019). Combining knowledge stock and knowledge flow to generate superior incremental innovation performance - Evidence from Swiss manufacturing. Journal of Business Research, 94:209-222.
Kunisch, Sven; Keil, Thomas; Boppel, Michael; Lechner, Christoph (2019). Strategic initiative portfolios: How to manage strategic challenges better than one at a time. Business Horizons, 62(4):529-537.
Bundi, Pirmin (2018). Varieties of accountability: how attributes of policy fields shape parliamentary oversight. Governance, 31(1):163-183.
Stavridou, Marianthe (2018). Business Ethics and Human Rights. The Industrial Involvement in the Embeddedness of the Tibetan Community in Rikon, Switzerland: A Case Study. In: Stavridou, Marianthe. Diaspora Networks in International Business. Cham: Springer, Epub ahead of print.
Rössel, Jörg; Schenk, Patrick; Eppler, Dorothea (2018). The emergence of authentic products: The transformation of wine journalism in Germany, 1947–2008. Journal of Consumer Culture, 18(3):453-473.
Yang, Zhao; Algesheimer, René; Dholakia, Utpal (2017). When Ethical Transgressions of Customers Have Beneficial Long-Term Effects in Retailing: An Empirical Investigation. Journal of Retailing, 93(4):420-439.
Delre, Sebastiano Alessio; Panico, Claudio; Wierenga, Berend (2017). Competitive strategies in the motion picture industry: An ABM to study investment decisions. International Journal of Research in Marketing, 34(1):69-99.
Dietl, Helmut M; Lang, Markus; Nesseler, Cornel (2017). The impact of government subsidies in professional team sports leagues. International Journal of Sport Finance, 12(1):49-64.
Drechsler, Salome; Leeflang, Peter S H; Bijmolt, Tammo H A; Natter, Martin (2017). Multi-unit price promotions and their impact on purchase decisions and sales. European Journal of Marketing, 51(5/6):1049-1074.
Dietl, Helmut M; Özdemir, Anil; Schweizer, Nicolas (2017). Outsourcing sports sponsorship activities: a multi-theoretical approach. Sport, Business and Management: An International Journal, 7(1):77-96.
Rosenbaum, Mark S; Kelleher, Carol; Friman, Margareta; Kristensson, Per; Scherer, Anne (2017). Re-placing place in marketing: A resource-exchange place perspective. Journal of Business Research, 79:281-289.
Delre, Sebastiano A; Broekhuizen, Thijs L J; Bijmolt, Tammo H A (2016). The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market. Journal of Marketing Research, 53(4):608-627.
Brandes, L; Nüesch, Stephan; Franck, E (2016). Death-Related Publicity as Informational Advertising: Evidence from the Music Industry. Marketing Letters, 27(1):143-157.
Kostyra, Daniel S; Reiner, Jochen; Natter, Martin; Klapper, Daniel (2016). Decomposing the effects of online customer reviews on brand, price, and product attributes. International Journal of Research in Marketing, 33(1):11-26.
Rössel, Jörg; Pape, Simone (2016). Who has a wine-identity? Consumption practices between distinction and democratization. Journal of Consumer Culture, 16(2):614-632.
Steinhueser, Melanie; Richter, Alexander; Smolnik, Stefan (2015). How to bridge the boundary? Determinants of inter-organizational social software usage. Electronic Markets, 25(4):267-281.
Natter, Martin; Ozimec, Ana-Marija; Kim, Ju-Young (2015). ECO: Entega’s profitable new customer acquisition on online price comparison sites. Marketing Science, 34(6):789-803.
Hüsser, Andreas (2015). The role of investors’ objective financial knowledge on the assessment of risk disclosures in mutual fund advertisements. Journal of Financial Services Marketing, 20(1):5-22.
Hüsser, Andreas; Wirth, Werner (2014). Do investors show an attentional bias toward past performance? An eye-tracking experiment on visual attention to mutual fund disclosures in simplified fund prospectuses. Journal of Financial Services Marketing, 19(3):169-185.
de Palma, Andre; Abdellaoui, Mohammed; Attanasi, Giuseppe; Ben-Akiva, Moshe; Erev, Ido; Fehr-Duda, Helga; Fok, Dennis; Fox, Craig R; Hertwig, Ralph; Picard, Nathalie; Wakker, Peter P; Walker, Joan L; Weber, Martin (2014). Beware of black swans: Taking stock of the description-experience gap in decision under uncertainty. Marketing Letters, 25(3):269-280.
Schmidt-Rauch, Susanne; Schwabe, Gerhard (2014). Designing for mobile value co-creation : the case of travel counselling. Electronic Markets, 24(1):5-17.
Dietl, Helmut M; Schweizer, Nicolas (2014). Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective. International Journal of Sport Management and Marketing, 15(1/2):36-56.
Kim, Ju-Young; Brünner, Tobias; Skiera, Bernd; Natter, Martin (2014). A comparison of different pay-per-bid auction formats. International Journal of Research in Marketing, 31(4):368-379.
Franck, E (2014). Financial Fair Play in European Club Football - What is it all about? International Journal of Sport Finance, 9(3):193-217.
Kim, Ju-Young; Natter, Martin; Spann, Martin (2014). Sampling, discounts or pay-what-you-want: two field experiments. International Journal of Research in Marketing, 31(3):327-334.
Koch, Philippe (2013). Overestimating the Shift from Government to Governance: evidence from Swiss Metropolitan Areas. Governance, 26(3):397-423.
von Rimscha, M Bjørn; Putzig, Sarah (2013). From book culture to amazon consumerism. Does the digitization of the book industry lead to commercialization? Publishing Research Quarterly, 29(4):318-335.
Hauser, Mirjam; Nussbeck, Fridtjof W; Jonas, Klaus (2013). The impact of food-related values on food purchase behavior and the mediating role of attitudes: a swiss study. Psychology & Marketing, 30(9):765-778.
Lambrecht, Anja; Seim, Katja; Vilcassim, Naufel; Cheema, Amar; Chen, Yuxin; Crawford, Gregory S; Hosanagar, Kartik; Iyengar, Raghuram; Koenigsberg, Oded; Lee, Robin; Miravete, Eugenio J; Sahin, Ozge (2012). Price discrimination in service industries. Marketing Letters, 23(2):423-438.
Zhu, Rui (Juliet); Dholakia, Utpal M; Chen, Xinlei (Jack); Algesheimer, René (2012). Does online community participation foster risky financial behavior? Journal of Marketing Research, 49(3):394-407.
Nies, Salome; Natter, Martin (2012). Does private label quality influence consumers' decision on where to shop? Psychology & Marketing, 29(4):279-292.
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R; Neslin, Scott A (2012). Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin. Journal of Marketing, 76(4):44-63.
Sunderer, Georg; Rössel, Jörg (2012). Morality or economic interest? The impact of moral motives and economic factors on the purchase of fair trade groceries. International Journal of Consumer Studies, 36(2):244-250.
Breuer, Christoph; Dietl, Helmut; Weingärtner, Christian; Wicker, Pamela (2012). The effect of a sports institution’s legal structure on sponsorship income: The case of amateur equestrian sports in Germany. International Journal of Sport Finance, 7:340-357.
Matthes, J; Wirth, Werner; Schemer, C; Pachoud, N (2012). Tiptoe or tackle? The role of product placement prominence and program involvement for the mere exposure effect. Journal of Current Issues & Research in Advertising, 33(2):129-145.
Drechsler, Wenzel; Natter, Martin (2012). Understanding a firm’s openness decisions in innovation. Journal of Business Research, 65(3):438-445.
Verhoef, Peter C; Leeflang, Peter S H; Reiner, Jochen; Natter, Martin; Baker, William; Grinstein, Amir; Gustafsson, Anders; Morrison, Pamela; Saunders, John (2011). A cross-national investigation into the marketing department’s influence within the firm: towards initial empirical generalizations. Journal of International Marketing, 19(3):59-86.
Drechsler, Wenzel; Natter, Martin (2011). Do price charts provided by online shopbots influence price expectations and purchase timing decisions? Journal of Interactive Marketing, 25(2):95-109.
Matthes, J; Wirth, Werner; Schemer, C; Kissling, Anna-Katerina (2011). I see what you don’t see : The role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking. Journal of Advertising, 40(4):85-100.
Ansari, Asim; Koenigsberg, Oded; Stahl, Florian (2011). Modeling multiple relationships in social networks. Journal of Marketing Research, 48(4):713-728.
Frey, K (2010). Revising road safety policy: the role of systematic evidence in Switzerland. Governance, 23(4):667-690.
Algesheimer, René; Borle, Sharad; Dholakia, Utpal M; Singh, Siddharth S (2010). The impact of customer community participation on customer behaviors: An empirical investigation. Marketing Science, 29(4):756-769.
Franck, E (2010). Private firm, public corporation or member's association – Governance structures in European football. International Journal of Sport Finance, 5(2):108-127.
Schenker-Wicki, Andrea; Inauen, Matthias; Olivares, Maria (2010). Unmastered risks: from crisis to catastrophe: an economic and management insight. Journal of Business Research, 63(4):337-346.
Dietl, H; Lang, M; Werner, S (2010). The effect of luxury taxes on competitive balance, club profits, and social welfare in sports leagues. International Journal of Sport Finance, 5(1):41-51.
Nies, Salome; Natter, Martin (2010). Are private label users attractive targets for retailer coupons? International Journal of Research in Marketing, 27(3):281-291.
Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas (2010). Geographical Information Systems–based marketing decisions: effects of alternative visualizations on decision quality. Journal of Marketing, 74(6):94-110.
Cornelius, Britta; Natter, Martin; Faure, Corinne (2010). How storefront displays influence retail store image. Journal of Retailing and Consumer Services, 17(2):143-151.
Inauen, Emil; Rost, Katja; Frey, Bruno S; Homberg, Fabian; Osterloh, Margit (2010). Monastic governance: forgotten prospects for public institutions. American Review of Public Administration, 40(6):631-653.
Weibel, Antoinette; Osterloh, Margit; Rost, Katja (2010). Pay for performance in the public sector: benefits and (hidden)costs. Journal of Public Administration Research and Theory, 20(2):387-412.
Scherrer-Rathje, M; Boyle, T A; Deflorin, P (2009). Lean, take two! Reflections from the second attempt at lean implementation. Business Horizons, 52(1-2):79-88.
Fünfgeld, Brigitte; Wang, Mei (2009). Attitudes and behaviour in everyday finance: evidence from Switzerland. International Journal of Bank Marketing, 27(2):108-128.
Novak, J; Schwabe, G (2009). Designing for reintermediation in the brick-and-mortar world: towards the travel agency of the future. Electronic Markets, 19(1):15-29.
Kim, Ju-Young; Natter, Martin; Spann, Martin (2009). Pay-what-you-want - a new participative pricing mechanism. Journal of Marketing, 73(1):44-58.
Schemer, C; Matthes, J; Wirth, Werner; Textor, S (2008). Does "Passing the Courvoisier" Always Pay Off? Positive and Negative Evaluative Conditioning Effects of Brand Placements in Rap Videos. Psychology & Marketing, 25(10):923-943.
Crawford, Gregory S (2008). The discriminatory incentives to bundle in the cable television industry. Quantitative Marketing and Economics, 6(1):41-78.
Algesheimer, René; Gurău, Călin (2008). Introducing structuration theory in communal consumption behavior research. Qualitative Market Research, 11(2):227-245.
Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred (2008). Planning new tariffs at tele.ring: the application and impact of an integrated segmentation, targeting, and positioning tool. Marketing Science, 27(4):600-609.
Huff, C Ronald; Killias, Martin (2008). Introduction. In: Huff, C Ronald; Killias, Martin. Wrongful conviction: international perspectives on miscarriages of justice. Philadelphia, (PA) USA: Temple University Press, 3-10.
Natter, Martin; Reutterer, Thomas; Mild, Andreas; Taudes, Alfred (2007). An assortment-wide decision-support system for dynamic pricing and promotion planning in DIY retailing. Marketing Science, 26(4):576-583.
Matthes, J; Schemer, C; Wirth, Werner (2007). More than meets the eye. Investigating the hidden impact of brand placements in television magazines. International Journal of Advertising, 26(4):477-503.
Wieseke, Jan; Ullrich, Johannes; Christ, Oliver; van Dick, Rolf (2007). Organizational identification as a determinant of customer orientation in service organizations. Marketing Letters, 18(4):265-278.
Reutterer, Thomas; Mild, Andreas; Natter, Martin; Taudes, Alfred (2006). A dynamic segmentation approach for targeting and customizing direct marketing campaigns. Journal of Interactive Marketing, 20(3/4):43-57.
Algesheimer, René; von Wangenheim, Florian (2006). A network based approach to customer equity management. Journal of Relationship Marketing:39-57.
Dubé, Jean-Pierre; Sudhir, K; Ching, Andrew; Crawford, Gregory S; Draganska, Michaela; Fox, Jeremy T; Hartmann, Wesley; Hitsch, Günter J; Viard, V Brian; Villas-Boas, Miguel; Vilcassim, Naufel (2005). Recent advances in structural econometric modeling: dynamics, product positioning and entry. Marketing Letters, 16(3-4):209-224.
Tanner, Carmen; Wölfing Kast, Sybille (2003). Promoting sustainable consumption: Determinants of green purchases by Swiss consumers Promoting Sustainable Consumption. Psychology & Marketing, 20(10):883-902.
Natter, Martin; Feurstein, Markus (2001). Correcting for CBC model bias: a hybrid scanner data - conjoint model. The International Review of Retail, Distribution and Consumer Research, 1(3):1-8.
Natter, Martin (1999). Conditional Market Segmentation by Neural Networks: A Monte Carlo Study. Journal of Retailing and Consumer Services, 6(4):237-248.
Natter, Martin; Hruschka, Harald (1998). Evaluation of Aggressive Competitive Pricing Strategies. Marketing Letters, 9(4):337-347.