Publication: Online social networks as a catalyst for software and IT innovation
Online social networks as a catalyst for software and IT innovation
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Singer, L., Seyff, N., & Fricker, S. A. (2011, September 9). Online social networks as a catalyst for software and IT innovation. Joint meeting of the European Software Engineering Conference and the ACM SIGSOFT Symposium on the Foundations of Software Engineering, Szeged. https://doi.org/10.1145/2024645.2024647
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People have many creative ideas, but only a few of these ideas are realized and lead to innovation. Good ideas often fail because they are not shared between innovators and stakeholders, hence are unlikely to be realized. Consequently, many opportunities are missed to excite customers and to gain a competitive advantage. This paper proposes an innovation process that uses online social networks to lower the hurdle to sharing ideas. The process leverages diffusion effects of social networks while supporting the generation, evaluation,
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- Singer, Leif
- Seyff, Norbert
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Singer, L., Seyff, N., & Fricker, S. A. (2011, September 9). Online social networks as a catalyst for software and IT innovation. Joint meeting of the European Software Engineering Conference and the ACM SIGSOFT Symposium on the Foundations of Software Engineering, Szeged. https://doi.org/10.1145/2024645.2024647
