Publication: FinTech services from BigTech companies
FinTech services from BigTech companies
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Puschmann, T., & Halimi, E. (2024). FinTech services from BigTech companies. Systems Research and Behavioral Science, 42, 1493–1514. https://doi.org/10.1002/sres.3029
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The so‐called BigTech companies Amazon, Alphabet, Apple and Meta and are constantly attempting to grow into new business areas. Due to their expertise in data analysis, they have managed to quickly establish themselves in many industries as digital ecosystems and, as part of this strategy, are also expanding their footprint in financial services. However, the biggest challenge that BigTech companies are facing in financial services is customer acceptance. This paper contributes to the emerging field of digital ecosystems and the accep
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Puschmann, T., & Halimi, E. (2024). FinTech services from BigTech companies. Systems Research and Behavioral Science, 42, 1493–1514. https://doi.org/10.1002/sres.3029
