Publication: Competition and the Reputational Costs of Litigation
Competition and the Reputational Costs of Litigation
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von Meyerinck, F., Pursiainen, V., & Schmid, M. (2025). Competition and the Reputational Costs of Litigation. Journal of Financial and Quantitative Analysis, Epub ahead of print. https://doi.org/10.1017/s0022109024000802
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We study the role of competition in customers’ reactions to litigation against firms, using anonymized mobile phone location data. A class action lawsuit filing is followed by a 4% average reduction in customer visits to target firms’ outlets in the following months. The effect strongly depends on competition. Outlets facing more competition experience significantly larger negative effects. Closer competition matters more, both in terms of geographic and industry proximity. Announcement returns and quarterly accounting revenues around
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Citations
von Meyerinck, F., Pursiainen, V., & Schmid, M. (2025). Competition and the Reputational Costs of Litigation. Journal of Financial and Quantitative Analysis, Epub ahead of print. https://doi.org/10.1017/s0022109024000802