Publication: Loss Aversion in the Context of Sustainability
Loss Aversion in the Context of Sustainability
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Cantoni, N. E. (2024). Loss Aversion in the Context of Sustainability. (Master’s thesis, University of Zurich) https://doi.org/10.5167/uzh-268892
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Aim and Research Questions Loss aversion impedes optimal investment decisions. Speaking of investments, one cannot ignore the growing importance of sustainable investing. This thesis examines the intersection of these two critical areas, a niche for which there has been little research to date. The aim is to explore how loss aversion changes in the context of sustainability in the Swiss environment. Two hypotheses guide this study: H1: For lotteries entailing a positive environmental or social factor, loss aversion is lower, and H2: P
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Cantoni, N. E. (2024). Loss Aversion in the Context of Sustainability. (Master’s thesis, University of Zurich) https://doi.org/10.5167/uzh-268892
