Publication: The Impact of Cost Structure Appeals on Fairness Perceptions and Payments
The Impact of Cost Structure Appeals on Fairness Perceptions and Payments
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Stangl, B., Kastner, M., & Natter, M. (2025). The Impact of Cost Structure Appeals on Fairness Perceptions and Payments. Journal of Service Research, Epub ahead of print. https://doi.org/10.1177/10946705251341080
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Recent research shows promising effects of monetary cost transparency on consumer response, even though firms have traditionally kept cost information hidden. This research examines whether similar benefits can be achieved from cost structure appeals, even when monetary costs remain disclosed. Considering the dual entitlement theory, we investigate payments by comparing the effectiveness of different cost structure appeals with a setting that lacks such appeals. Our research, which includes 2 field studies and a series of scenario-bas
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Stangl, B., Kastner, M., & Natter, M. (2025). The Impact of Cost Structure Appeals on Fairness Perceptions and Payments. Journal of Service Research, Epub ahead of print. https://doi.org/10.1177/10946705251341080
