Publication: Mobile SNS Addiction as A Learned Behavior: A Perspective from Learning Theory
Mobile SNS Addiction as A Learned Behavior: A Perspective from Learning Theory
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Wang, X. (2020). Mobile SNS Addiction as A Learned Behavior: A Perspective from Learning Theory. Media Psychology, 23, 461–492. https://doi.org/10.1080/15213269.2019.1605912
Abstract
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This study developed an Integrated Learning Model to explain the acquisition of mobile SNS addiction through classical conditioning, operant conditioning, and social learning. 523 participants in mainland China joined the study, which employed PLS-SEM to analyze the survey data. The findings indicate that the three learning models explained most of the variance in mobile SNS addiction. Specifically, use intensity, psychological enhancement, playfulness, and social identity in the Integrated Learning Model were jointly associated with
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- Wang, Xinghua
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Wang, X. (2020). Mobile SNS Addiction as A Learned Behavior: A Perspective from Learning Theory. Media Psychology, 23, 461–492. https://doi.org/10.1080/15213269.2019.1605912
