Publication: Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities’ Social Media Communication
Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities’ Social Media Communication
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Sörensen, I., Fürst, S., Vogler, D., & Schäfer, M. S. (2023). Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities’ Social Media Communication. Media and Communication, 11(1), 264–277. https://doi.org/10.17645/mac.v11i1.6069
Abstract
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Public communication has become more important to higher education institutions (HEIs), with many HEIs using social media to communicate with stakeholders. However, scholarship on the subject is scarce and mainly based on single-platform studies and small datasets. Therefore, we conducted a cross-platform study to examine the communication of all Swiss HEIs on Facebook, Instagram, and Twitter. The results were based on two datasets: an automated analysis on data for all Swiss HEIs (n = 42) and their social media accounts from
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- Sörensen, Isabel
- Vogler, Daniel
- Schäfer, Mike S
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Sörensen, I., Fürst, S., Vogler, D., & Schäfer, M. S. (2023). Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities’ Social Media Communication. Media and Communication, 11(1), 264–277. https://doi.org/10.17645/mac.v11i1.6069
