Awareness, intention, and behavior: Three empirical perspectives on predicting the purchase of abnormally shaped fruits and vegetables

Stöckli, Sabrina; Dorn, Michael

doi:10.5167/uzh-237739

Citations

Citation copied

Stöckli, S., & Dorn, M. (2021). Awareness, intention, and behavior: Three empirical perspectives on predicting the purchase of abnormally shaped fruits and vegetables. Resources, Conservation, and Recycling, 168, 105431. https://doi.org/10.1016/j.resconrec.2021.105431

Abstract

This research addresses psychological determinants of consuming abnormally shaped fruits and vegetables to reduce food waste. In a correlational online survey with 472 citizens of a small European capital, we found that personal norms and environmental awareness predict whether someone is aware of sales outlets of abnormally shaped fruits and vegetables and whether they intend to and report to finally purchase abnormally shaped fruits and vegetables. A subsequent analysis on differences between people that do purchase abnormally shape