Publication: Attention and salience in preference reversals
Attention and salience in preference reversals
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Alós-Ferrer, C., & Ritschel, A. (2021). Attention and salience in preference reversals (No. 389; Working Paper Series / Department of Economics).
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We investigate the implications of Salience Theory for the classical preference reversal phenomenon, where monetary valuations contradict risky choices. It has been stated that one factor behind reversals is that monetary valuations of lotteries are inflated when elicited in isolation, and that they should be reduced if an alternative lottery is present and draws attention. We conducted two preregistered experiments, an online choice study (N = 256) and an eye-tracking study (N = 64), in which we investigated salience and attention in
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Alós-Ferrer, C., & Ritschel, A. (2021). Attention and salience in preference reversals (No. 389; Working Paper Series / Department of Economics).
