Publication: Nomen est omen? How and when company name fluency affects return expectations
Nomen est omen? How and when company name fluency affects return expectations
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Fenneman, A., Janssen, D.-J., Nolte, S., & Zeisberger, S. (2023). Nomen est omen? How and when company name fluency affects return expectations. PLoS ONE, 18(8), e0287995. https://doi.org/10.1371/journal.pone.0287995
Abstract
Abstract
Abstract
Investors perceive stocks of companies with fluent names as more profitable. This perception may result from two different channels: a direct, non-deliberate affect toward fluent names or a deliberate interpretation of fluent names as a signal for company quality. We use preregistered experiments to disentangle these channels and test their limitations. Our results indicate the existence of a significant non-deliberate fluency effect, while the deliberate fluency effect can be activated and deactivated in boundary cases. Both effects
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- Fenneman, Achiel
- Janssen, Dirk-Jan
- Nolte, Sven
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Fenneman, A., Janssen, D.-J., Nolte, S., & Zeisberger, S. (2023). Nomen est omen? How and when company name fluency affects return expectations. PLoS ONE, 18(8), e0287995. https://doi.org/10.1371/journal.pone.0287995
