Publication: The identity-matching principle: corporate and organizational identification in a franchising system
The identity-matching principle: corporate and organizational identification in a franchising system
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Ullrich, J., Wieseke, J., Christ, O., Schulze, M., & van Dick, R. (2007). The identity-matching principle: corporate and organizational identification in a franchising system. British Journal of Management, 18, S29–S44. https://doi.org/10.1111/j.1467-8551.2007.00524.x
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This paper examines corporate and organizational identification in franchisee organizations from the perspective of the social identity approach. We propose the identity-matching principle (IMP) as a heuristic for understanding and predicting the different effects of nested identifications. According to the IMP, when identifications and relevant behavioural or attitudinal outcomes address the same level of categorization, their relationship will be stronger. A study is presented with employees (n=281) matched to managers (n=101). Supp
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- Wieseke, Jan
- Christ, Oliver
- Schulze, M
- van Dick, Rolf
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Ullrich, J., Wieseke, J., Christ, O., Schulze, M., & van Dick, R. (2007). The identity-matching principle: corporate and organizational identification in a franchising system. British Journal of Management, 18, S29–S44. https://doi.org/10.1111/j.1467-8551.2007.00524.x