Publication: Personality Traits and Insurance Demand
Personality Traits and Insurance Demand
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Schilling, T., & Bleidorn, W. (2025). Personality Traits and Insurance Demand. Personality and Social Psychology Bulletin, 51, 2494–2510. https://doi.org/10.1177/01461672241260457
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Personality traits drive people’s financial decisions and hence affect their lives. Yet, we know little about the relationship between personality traits and insurance decisions. Do Risk-Taking, the Big Five and Locus of Control predict a variety of personal insurance decisions? Using a sample of 14,624 German adults with the goal of identifying associations between personality and insurance demand, we found that personality traits predict demand for various insurance types. We also found that associations may be mediated by demograph
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- Schilling, Thomas
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Schilling, T., & Bleidorn, W. (2025). Personality Traits and Insurance Demand. Personality and Social Psychology Bulletin, 51, 2494–2510. https://doi.org/10.1177/01461672241260457
