Publication: Buy Three to Waste One? How Real-World Purchase Data Predict Groups of Food Wasters
Buy Three to Waste One? How Real-World Purchase Data Predict Groups of Food Wasters
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Merian, S., Stöckli, S., Fuchs, K. L., & Natter, M. (2022). Buy Three to Waste One? How Real-World Purchase Data Predict Groups of Food Wasters. Sustainability, 14(16), 10183. https://doi.org/10.3390/su141610183
Abstract
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Approximately one-third of all food produced for human consumption is either lost or wasted. Given the central position of retailers in the supply chain, they have the potential to effectively reduce consumer food waste by implementing targeted interventions. To do so, however, they should target distinct consumer groups. In this research, we use a unique data set comprising the grocery shopping data of customers who use loyalty cards, complemented with food waste reports, to derive three distinct target groups: traditionals, time-con
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- Fuchs, Klaus Ludwig
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Merian, S., Stöckli, S., Fuchs, K. L., & Natter, M. (2022). Buy Three to Waste One? How Real-World Purchase Data Predict Groups of Food Wasters. Sustainability, 14(16), 10183. https://doi.org/10.3390/su141610183
