Publication: Using the framework of corporate culture in "mergers" to support the development of a cultural basis for integrative medicine - guidance for building an integrative medicine department or service
Using the framework of corporate culture in "mergers" to support the development of a cultural basis for integrative medicine - guidance for building an integrative medicine department or service
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Witt, C. M., Perard, M., Berman, S., Birdsall, T. C., Defren, H., Kümmel, S., Deng, G., Dobos, G., Drexler, A., Holmberg, C., Horneber, M., Jütte, R., Knutson, L., Kummer, C., Volpers, S., & Schweiger, S. (2015). Using the framework of corporate culture in “mergers” to support the development of a cultural basis for integrative medicine - guidance for building an integrative medicine department or service. Patient Preference and Adherence, 19(9), 113–120. https://doi.org/10.2147/PPA.S66778
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Background: An increasing number of clinics offer complementary or integrative medicine services; however, clear guidance about how complementary medicine could be successfully and efficiently integrated into conventional health care settings is still lacking. Combining conventional and complementary medicine into integrative medicine can be regarded as a kind of merger. In a merger, two or more organizations - usually companies - are combined into one in order to strengthen the companies financially and strategically. The corporate c
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Witt, C. M., Perard, M., Berman, S., Birdsall, T. C., Defren, H., Kümmel, S., Deng, G., Dobos, G., Drexler, A., Holmberg, C., Horneber, M., Jütte, R., Knutson, L., Kummer, C., Volpers, S., & Schweiger, S. (2015). Using the framework of corporate culture in “mergers” to support the development of a cultural basis for integrative medicine - guidance for building an integrative medicine department or service. Patient Preference and Adherence, 19(9), 113–120. https://doi.org/10.2147/PPA.S66778